Work Experiences
SYPartners, New York, NY
Creative Director, February–September 2009
2x4, New York, NY
Art Director, January 2006–February 2009
Design responsibilities included art direction, concept generation, branding strategy, print design, exhibition design, motion graphics, interactive design, wayfinding system, and web site design. Management responsibilities included oversee entire design team of 15+ staff; fully responsible for managing workflow, project execution across all media, and client interaction.
Selected projects included:
Nike 100+08, Beijing, China, Exhibition for the Olympic Games 2008
Harvard Art Museum, Cambridge, MA, Branding
Chanel, Flagship store, Hong Kong, China, Site-specific animation
Guggenheim Foundation: Saadiyat Island Cultural District , Abu Dhabi, The United Arab Emirates, Exhibition
Lagos: How It Works with OMA-AMO / Rem Koolhaas, Book
China Central Television Headquarters, with OMA / Rem Koolhaas, Beijing, China, Wayfinding System
Base Design New York, NY
Senior designer, February 2003–January 2006
Lead branding projects from concept to design.
Selected projects included:
Branding strategy and identity for Puma Black Station, identity and advertising campaigns for Nuala by Christy Turlington, 96 Hours by Neil Barret; identity for SoHo and Tribeca Grand Hotels; brand concept, identity and merchandise design for Kiki De Montparnasse store in SoHo, New York. Managed and oversaw work of junior designers and interns. Managed multiple
projects simultaneously. Responsible for final press-check approvals and production.
Sony Music BMG, New York, NY
Designer, July 2002 – December 2002
Designed music packages, promotional advertising materials.
Pentagram Design, New York, NY
Intern, August 2001 – June 2002
Aided Paula Scher’s team. Assisted in deisgning various identity, poster and book projects.
Eric Baker Design Associates, New York, NY
Intern, September 1999 – May 2001
Assisted in designing various print-based projects.
Education
School of Visual Arts, New York, NY
B.F.A., May 2002, Graphic Design. Graduated with Honor and Class Medal
Judging
School of Visual Arts, Alumni Scholarship Awards BFA Panel, 2008
Hong Kong Designers Association, Annual Awards, Graphic Design Section, 2007
Art Directors Club, Young Guns 5, Judging Panel, 2006
Speaking
Guest critic, Yale University School of Arts, MFA Graphic Design, 2006 and 2008
Guest critic, School of Visual Arts, BFA, Graphic Design, 2007
Art Director Club, Panel discussion Is Taste Generational? Is Taste Cultural?, 2004
Awards
Art Directors Club, Winner of Young Guns 4, 2004
Graphis New Talent Annual Award, 2003
Art Directors Club 81st Annual, Distinctive Merit Award, 2002
Type Directors Club 48th Annual, Certificate of Typographic Excellence, 2002
Graphis New Talent Annual Award, 2002
Print’s Regional Design Annual, Book Design, 2001
Work Featured on D&AD’s Blood Bank web site, 2002-2003
Art Directors Club Scholarship Award, Publication Design, 2001
International Color Coordination Poster Contest, afT, 3rd Prize, 2000
Art Directors Club Scholarship, 2001
Bea Feitler Scholarship, 2001
The Advertising Club Scholarship, 2001
Departmental Scholarship, School of Visual Arts, 2001
One Time Scholarship, School of Visual Arts, 2000
Hong Kong Designers Association Annual Awards 07, 2008
Young Designers in America, Maomao Publications, 2008
Press
Musikgraphics, Victionaire, 2008
New Graphics Magazine (China), Issue 15, 2008
Milk Magazine (Hong Kong), August 2007
Rosebud Magazine, “Ideal” issue, 2007
Art & Design magazine (China), March 2007
Art Directors Club, Young Guns 5, 2006
Metropolis Magazine, Special Anniversary Issue, April 2006
Soda Magazine, “A Plan is a Plan” issue, 2005
Art & Design Magazine (China), April 2005
Idanda.com, 2004
Graphic Design USA, July 2004
Art Directors Club, Young Guns 4, 2004
Related Articles
The New York Times, “Celebrity Architects Reveal a Daring Cultural Xanadu for the Arab World”, Hassan Fattah, February 1, 2007
The New York Times, “A Vision in the Desert”, Nicolai Ouroussoff, February 1, 2007
Skills
Adobe Creative Suite, Microsoft Office. Excellent organizational and managerial skills. Strong knowledge of art history with focuses on contemporary art and artists. Broad understanding of Flash, Ajax, Flex, and other emerging platforms.
Language
Mandarin (native) & English (native-speaker level)
Contemporary art, film, photography, architecture & media
References and portfolio available upon request.
SYPartners, New York, NY
Creative Director, February–September 2009
2x4, New York, NY
Art Director, January 2006–February 2009
Design responsibilities included art direction, concept generation, branding strategy, print design, exhibition design, motion graphics, interactive design, wayfinding system, and web site design. Management responsibilities included oversee entire design team of 15+ staff; fully responsible for managing workflow, project execution across all media, and client interaction.
Selected projects included:
Nike 100+08, Beijing, China, Exhibition for the Olympic Games 2008
Harvard Art Museum, Cambridge, MA, Branding
Chanel, Flagship store, Hong Kong, China, Site-specific animation
Guggenheim Foundation: Saadiyat Island Cultural District , Abu Dhabi, The United Arab Emirates, Exhibition
Lagos: How It Works with OMA-AMO / Rem Koolhaas, Book
China Central Television Headquarters, with OMA / Rem Koolhaas, Beijing, China, Wayfinding System
Base Design New York, NY
Senior designer, February 2003–January 2006
Lead branding projects from concept to design.
Selected projects included:
Branding strategy and identity for Puma Black Station, identity and advertising campaigns for Nuala by Christy Turlington, 96 Hours by Neil Barret; identity for SoHo and Tribeca Grand Hotels; brand concept, identity and merchandise design for Kiki De Montparnasse store in SoHo, New York. Managed and oversaw work of junior designers and interns. Managed multiple
projects simultaneously. Responsible for final press-check approvals and production.
Sony Music BMG, New York, NY
Designer, July 2002 – December 2002
Designed music packages, promotional advertising materials.
Pentagram Design, New York, NY
Intern, August 2001 – June 2002
Aided Paula Scher’s team. Assisted in deisgning various identity, poster and book projects.
Eric Baker Design Associates, New York, NY
Intern, September 1999 – May 2001
Assisted in designing various print-based projects.
Education
School of Visual Arts, New York, NY
B.F.A., May 2002, Graphic Design. Graduated with Honor and Class Medal
Judging
School of Visual Arts, Alumni Scholarship Awards BFA Panel, 2008
Hong Kong Designers Association, Annual Awards, Graphic Design Section, 2007
Art Directors Club, Young Guns 5, Judging Panel, 2006
Speaking
Guest critic, Yale University School of Arts, MFA Graphic Design, 2006 and 2008
Guest critic, School of Visual Arts, BFA, Graphic Design, 2007
Art Director Club, Panel discussion Is Taste Generational? Is Taste Cultural?, 2004
Awards
Art Directors Club, Winner of Young Guns 4, 2004
Graphis New Talent Annual Award, 2003
Art Directors Club 81st Annual, Distinctive Merit Award, 2002
Type Directors Club 48th Annual, Certificate of Typographic Excellence, 2002
Graphis New Talent Annual Award, 2002
Print’s Regional Design Annual, Book Design, 2001
Work Featured on D&AD’s Blood Bank web site, 2002-2003
Art Directors Club Scholarship Award, Publication Design, 2001
International Color Coordination Poster Contest, afT, 3rd Prize, 2000
Art Directors Club Scholarship, 2001
Bea Feitler Scholarship, 2001
The Advertising Club Scholarship, 2001
Departmental Scholarship, School of Visual Arts, 2001
One Time Scholarship, School of Visual Arts, 2000
Hong Kong Designers Association Annual Awards 07, 2008
Young Designers in America, Maomao Publications, 2008
Press
Musikgraphics, Victionaire, 2008
New Graphics Magazine (China), Issue 15, 2008
Milk Magazine (Hong Kong), August 2007
Rosebud Magazine, “Ideal” issue, 2007
Art & Design magazine (China), March 2007
Art Directors Club, Young Guns 5, 2006
Metropolis Magazine, Special Anniversary Issue, April 2006
Soda Magazine, “A Plan is a Plan” issue, 2005
Art & Design Magazine (China), April 2005
Idanda.com, 2004
Graphic Design USA, July 2004
Art Directors Club, Young Guns 4, 2004
Related Articles
The New York Times, “Celebrity Architects Reveal a Daring Cultural Xanadu for the Arab World”, Hassan Fattah, February 1, 2007
The New York Times, “A Vision in the Desert”, Nicolai Ouroussoff, February 1, 2007
Skills
Adobe Creative Suite, Microsoft Office. Excellent organizational and managerial skills. Strong knowledge of art history with focuses on contemporary art and artists. Broad understanding of Flash, Ajax, Flex, and other emerging platforms.
Language
Mandarin (native) & English (native-speaker level)
Contemporary art, film, photography, architecture & media
References and portfolio available upon request.