Pop-Up Boutique
2011, Competition
Collaboration with Gregory Serweta and Potion
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Irene Neuwirth’s super-saturated and multifaceted jewelry inspired our design to play with the effects of amplification by spatial multiplication and graphic interaction.
The jewelry display is a series of megalithic cases at varying heights that fill the vertical space, each containing a two-way mirror box that visually repeats the jewelry into kaleidoscopic infinity. On the walls are responsive projected graphics derived from the geometry Irene’s work, triggered into animation by the movements of visitors.
By focusing the experience on the visitor through combining virtuality and the moving image, the design becomes atmospheric in effect and immersive in experience. The jewelry becomes both immaterial, interactive, and surreal through simulation.
