Architecture-specific Animation
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This was a site-specific animation for a 25-story high, 15,000 square foot LED screen to promote Flash:Light, a site-specific nighttime art event. The identity system is based on morphing grids and an activator that would change according to different media platforms. The 11-panel LED architecture became an ideal playground for the transforming identity. The stark graphic fantastically offset the building from the visually-noisy Times Square.
